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We're Live! Introducing Midiarack — Africa's Media Buying Marketplace

May 1, 2025 • 5 min read • Company News
We're Live! Introducing Midiarack — Africa's Media Buying Marketplace

After months of building, refining, and testing, we're excited to officially launch Midiarack — the platform that puts the entire marketing ecosystem right at your fingertips.

From billboard spaces to digital screens, radio slots to influencer placements, Midiarack lets businesses find, compare, and book marketing inventory in minutes — not weeks. Our goal? To make marketing in Africa as seamless, transparent, and powerful as it should be.

Why Midiarack?

If you've ever tried to book a billboard or secure a media campaign across different platforms, you know how fragmented and opaque the process can be. You call one vendor, then another. You wait days for pricing. You haggle. You chase photos of your ad. You lose time and energy.

Midiarack changes all of that. We bring everything — everywhere — right here.

  • Searchable Inventory: Browse available marketing options across formats and locations.
  • Transparent Pricing: Know what you're paying for — no surprises.
  • Instant Bookings: Secure your spot in just a few clicks.
  • Vendor Portal: Media owners can upload and manage their inventory in real-time.
  • Admin Dashboard: Get a bird's-eye view of your marketing activity and performance.

Who is it for?

  • Startups looking to launch with impact
  • SMEs scaling their brand visibility
  • Agencies managing multiple campaigns
  • Media owners wanting a smarter way to sell inventory

What's next?

We're starting with billboards and OOH inventory in Ghana, with plans to expand across Africa and into other media types soon. This is just the beginning. Over the next few months, we'll be rolling out more features, integrations, and opportunities for both advertisers and media partners.

We're also inviting early adopters, marketers, and media vendors to sign up and help shape the future of marketing infrastructure on the continent.

Ready to experience the future of marketing?

👉 Visit midiarack.com and explore Africa's most intuitive marketing marketplace.

Or, if you're a media owner, list your inventory at 👉 partners.midiarack.com

Marketing in Africa deserves better. With Midiarack, it just got it.

#MidiarackBlog #MarketingAfrica