How to Choose the Right Billboard for Your Small Business (Step-by-Step Guide)

When every cedi counts, the right billboard can do more than just get your name out — it can drive real business. Here's how to choose one that works for you.

For small business owners, marketing budgets are tight and every decision matters. Billboards can seem like a big, bold move — and they are. But with the right approach, they can also be smart, strategic, and surprisingly affordable. Whether you're launching a new product, opening a store, or just trying to be seen, here's how to choose the right billboard using Midiarack.

Ask yourself:

• Who am I trying to reach?
• Where do they live, work, or shop?
• What routes do they drive or walk often?

Your ideal billboard is one that intercepts your audience in their real, everyday routines. A great location isn't always the busiest — it's the one most relevant to your customer.

Not all billboards are meant to do the same thing. Are you trying to:

• Build brand awareness?
• Drive foot traffic?
• Promote a specific offer?

Your goal helps determine how bold your message should be, how long your campaign should run, and where your billboard should be placed.

With Midiarack, you can filter billboards by:

• Price
• Location
• Duration
• Type (static or digital)

When reviewing a billboard, look for:

• Height – Will people see it at eye level or above the clutter?
• Orientation – Is it facing oncoming traffic?
• Lighting – Is it visible at night?
• Dwell time – Will people have a moment to take in your message?

All of these factors affect how well your ad performs.

Design matters. Your billboard should be:

• Clear from 20–50 meters away
• No more than 7 words
• Easy to read in under 5 seconds

Use bold fonts, your logo, and high-contrast colors. Midiarack can connect you to designers if you need help bringing your vision to life.

With Midiarack, you don't have to call five different media owners or guess about availability. Every listing shows:

• Price upfront
• Exact location on the map
• Available dates
• Photos of the board

You can book instantly or request more info — all from one dashboard.